Before you jump on the bandwagon and start your own blog with an expectation that it is going to make you rich, you should understand what a blog entails. Otherwise, you will begin writing and then lose interest; the average benchmark is around 7. Most people who jump in without going over the pros and cons generally don’t do more than 7 before shutting it down. If you stop blogging, then everything you have done up to that point will have been of little consequence.
How can you determine if a blog will actually benefit your business? You need to know why people start blogs in the first place. You also need to know how to find the right topic for you and how to find tools that will help your become an efficient, successful blogger.
Your content is important for attracting and maintaining your client list. This content can be provided in a variety of forms, and a blog is one of them. A podcast is another, but if you want to go the route of podcast, I would suggest a blog first, less of a jump and even if you are podcasting, you want to have a transcript of your cast, so blogging will give you an added step up.
You can use your blog to connect your business to your readers in hopes of drawing potential customers to your site.
You need to decide how you want to approach your blog
While it can be fun and therapeutic to talk about your life, it will not necessarily attract many readers unless you are a celebrity. Most people these days want people to give them advice on how to become successful or they want information on a certain product or area of interest. Most readers do not want to read an advertisement that is wrapped up in uninteresting content. Instead, they need to see how the site owner can relate the product to real life.
Before you start a blog you should ask yourself a few questions like:
- Do you really have something to say?
- Do you have the time to devote to updating your blog regularly?
- Can you provide information that would be relevant and important to someone else?
- How will you use the blog to attract new visitors to your site?
One of the most important of those questions is whether you will have the time to write in your blog regularly. You should be able to add something almost every day, with a minimum of five times a week. Most of the blogs that show up in search engines actually have multiple posts a day. You can read other blogs on similar topics and post a response to those blogs. It is actually a common practice among bloggers. Cross-blog discussions give new readers a reason to check out your blog if you post about a blog they read regularly.
Besides that, you should consider the amount of website traffic you generally get. If you have very little traffic, it will take more work to get your blog up and going and successful. However, if you already have a lot of visitors to your site, then your blog will be more likely to catch on quickly. Just realize that you may not become an overnight success, but hard work will pay off in the end.
Your main goal with a commercial website is to gain profit. The way to do that is to attract as many people as possible to your website and to maintain that client list by enticing them to come back again and again.
A blog is not for everyone or for every business, but it may be exactly what you need, so research your needs, the market, your time, etc. and figure out if it is something for you or not.
No comments:
Post a Comment