The Effective Campaign

*Special Labor day Edition*

Posting this here, because I messed up and missed one of the posts on this series. Please forgive me and enjoy.

So if you have been keeping up with this mini series on email marketing, I hope that I have stressed the importance of using effective email in your marketing campaigns.

 

So, are you interested in using email marketing to enhance the traffic and sales of your website yet?

 

 

It can be a confusing process if you don’t know where to start I know…Trust me, oh how I know.

 

You will need to establish your goals before you send the first email. What are you hoping to accomplish?

 

Make sure these goals are clear and realistic. This will help you measure the success of the email marketing campaign. This is a great way to learn what works and what doesn’t for future email marketing campaigns.

 

While your particular goals will vary, some common ones include:

• Increasing sales
• Getting more traffic to the website
• Improve awareness of your company and what products or services you offer
• Building a solid relationship with your customers.

 

As you start measuring the success of your email marketing campaign, make sure you are comparing the data only against your own information not that of the industry.

 

For example, you want to ask yourself, did your sales increase by 10% and traffic to your site increase by 25% after your last email marketing campaign rather than asking what the rate of sales and traffic increased by for the entire industry you are in. Just because sales in the industry increased, doesn’t mean that your campaign was good.

 

Don’t be discouraged if your first email marketing campaign doesn’t do as well as you hoped, especially if you are a new business. It takes time to build trust with consumers.

 

Make sure you use your original email address when you send out the emails. This will help it get past the spam filters.

 

Always make time to ensure that your email listings are current and remove any requests to opt out quickly and efficiently to respect the consumer’s privacy as well as obey the law.

 

You will be wasting your time emailing to incorrect addresses or those who don’t want your materials. Never change the first part of a person’s email address even if the mail is undeliverable. However it is a good idea to look for misspellings in the email service provider name such as ‘Yahoo’ being ‘Yaho’ or ‘Hotmail’ being ‘Hotmall’.

 

Some businesses like to use an email-marketing template. Don’t get too comfortable with a successful marketing campaign though!

 

This is because customers become bored easily with the same format. You need to keep their interest by mixing things up a bit in future email marketing campaigns. Opt in email marketing software such as listwire, mailchimp and Awebber collects email addresses from your website. This is a great method that is simple for getting you a database started, plus they help you out with setting up the legal tidbits that you now have to include in your email marketing.

 

As your database grows you can choose to send your future email marketing campaigns to everyone on the list or just a select target group based on their purchasing history.

 

You will need to design your email marketing campaign very well.

 

It needs to be attractive to hold the attention of the consumer long enough for them to decide it is worth reading. You don’t want your efforts to be mistaken for common spam or junk mail right?

 

Make sure all the content is spelled correctly. Keep the text short and to the point. Readers who open your email may choose to delete it or save it to read later if it looks too lengthy. You want them to open it, be captivated, and read it.

 

The first sentences need to identify your company and what you are offering while not sounding like an advertisement. Place the important information first. Then the reader is likely to keep reading. Give them a sense of urgency for responding by clearly stating the day the promotional offers expire, the price changes, event is over, etc.

 

Email marketing is an effective tool if you take the time to use it properly. While this means you will have lots of opportunity to market your business, it also means there is going to be a great deal of competition trying to get consumers to look at their business as well. You will have to be creative and work hard to develop effective email marketing campaigns that will be attractive, informative, and encourages the consumer to take action.

 

If you haven’t started on your email marketing campaigns yet, go for it.

As with many of the topics I post about, I try to include something that helps my readers move forward. Since the topic of this series was email marketing I thought this was a great resource. Just click here to learn about an awesome and effective way to keep on top of your email campaigns. It's easy and affordable.