No, I am not talking about tall blue
alien CGI creatures from the movie, but rather a detailed vision of your ideal
client. An avatar is a representation. By creating an avatar, you have
something to concentrate your attentions to.
The more you can visualize the
perspective of your ideal clients, the more you’ll be able to “speak their
language” and be able to most effectively market to them.
John Lee Dumas goes so far as to give his
ultimate avatar a name. He knows every minute detail about his average client
and bases all of his efforts on that one avatar.
The following is a check list to go
through so that you can determine who your ideal client is. Have fun with it,
give this person a name, if this ideal customer/client actually reminds you of
someone, get a picture of that person and keep it in front of you every time
you are creating for that particular market.
Whether it is marketing or specific
product creation, the less generic that you are, the more profitable you will
become based on the selected avatar that you have created.
Ideal Client “Checklist”
This checklist will give you some great
starting points on what you
should know about your avatar.
1. What is your ideal client’s gender,
age, religion/spirituality, marital
status, socio-economic status, education
level, or any other
demographics that are relevant?
2. What specific attributes do they
possess?
3. Where do they tend to live?
4. What kinds of jobs or careers do they
tend to have?
5. What are the things they’re most
passionate about?
6. What are the things that most upset or
irritates them?
7. What is their ideal vision for what
they want their life, career,
health, etc. to look like?
8. In what ways are they stuck / what are
their biggest challenges?
9. How do they learn best, and where do
they tend to go to learn?
10. What types of groups, associations,
or classes do they participate
in?
11. What do they read?
12. What hobbies and interests do they
have?
13. What do they do for fun and
recreation?
14. What are the priorities that they
spend money and time on?
15. Is there a particular “situation” or
“aspect” they have in common?
(For example: cancer survivors, recently
divorced, retiring)…
16. What are their core values?
17. What is their biggest regret?
18. Have they likely already tried to get
help for their challenges (pain points)? What have they tried?
It’s incredible what an awareness and
insight you’ll have about your client after completing this checklist. Please
don’t feel that this is all; remember that these are your avatars, so get them
as personalized as you can. Feel free to add anything you feel is relevant to
this list!
Remember, knowing your ideal client as
intimately as you can and will pay off in multiples.
By actually being able to clearly see who
your ideal client is, you’ll be able to attract the ideal client and be able to
create that “know, like, and trust” factor that will turn that client into a
fan and a repeatable customer.
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