Beat the Big Guns with a Blog Post!

Test Your Niches for Total Domination: #1 in Google in 10 Minutes!

 

In my last post, we started talking about niche marketing to local businesses to create online presence that ranks in Google. I would like to get more into specifics by getting into how, having a blog (similar to the one you are reading now) can help push your endeavors forward.

 

Online Yellow Pages sites can have a Google Page Rank of 8 for their home page. Despite that, a lowly blog post from a new blog with a Page Rank of 0 can beat them in the SERP's (search engine results page)! That's because, for local search, local content wins.

 

If you don't already have a marketing blog that's been up for a while, start a new one. In the meantime, you can write an article, using the keywords you want to test in the title. Sprinkle them throughout the article using natural language...use NATURAL language. I can't stress this enough; Google has added so many algorithm changes to weed out the marketers who try "seeding" content in order to create false relevancy, so don't just throw in a keyword for the sake of throwing it in. create a viable sentence which will seem logical.

 

Either way, your content could end up being crawled and indexed by Google very quickly. An established blog or article directory gets crawled more frequently than a new blog or website. Use "seasoned" resources like these to make your test.

 

If your blog post or article ends up in the top spot of the search engine results, you have a viable niche! While the blog post or article may not stay there right away, don't worry. Google's dynamic indexing will eventually give you a solid place in the search results over time.

 

Test as many of these niches as you need, according to your plan. Prepare yourself to dominate the ones in which you rank well. The best next step to take is to start a blog that's specifically made to support your prospective clients.

 

Once you realize the power and ease with which you can use your IM skills to dominate local search, you'll get excited! This is a wide-open market with few effective competitors. Unless there is another Direct Response Internet Marketer in your location, you'll have no effective competition.

 

Even if you have one or more colleagues in your area, you can get together and divide up the territory among yourselves. There's no need to fight battles among yourselves, unless you like the competition!

 

This whole process you've begun is leading up to your main marketing strategy: getting as many of the local businesses you can give top spots in the search engines to pay you a monthly fee that's a percentage of their Yellow Pages fees. Once you can show these heavy advertisers that you can help them dominate local search with your ongoing help, they'll pay you ongoing fees to do just that!

 

The amazing thing about this particular part of your testing is how fast it can happen. A blog with a Page Rank of 1 that is regularly crawled by Google can have a new post in the #1 spot in less than 10 minutes! An article on a well-respected article directory can do the same thing just as fast. That's unusual for articles, but blog posts get special treatment.

 

Now you need to think about how you can help your prospects beyond your blog posts and articles. They may already have a website. It just doesn't appear in the search engine results because of SEO mistakes. The great thing is that you don't even have to repair what's wrong to help them out. All they need is a "front door" to their local business.

 

Stay tuned for more...

 

If you haven't checked it out yet, here is a nice resource that I found that might help you further. Just click here for details.

 

 

"Drill Down" to Big Profits

Find the Niches Where There is No Competition and Let Google Show You the Money!

 

Wanting to start your own business, but not sure where to start exactly? Been there, done that. In fact, ever entrepreneur has been there, so you are not alone.

 

If you have been reading these blog posts for any time, then you are now ready to take the next step in helping local businesses and profiting from helping them. With a list of local advertisers who spend major ad money on display ads in the Yellow Pages and Google, you can target potential profits for yourself. It's easier than you may think. All you need to do is go where there's no local competition. Local markets are the best way to start out with an online business and start with B2B (business to business) before moving into your own products.

 

In many local markets, the keywords that describe the niches you are exploring are dominated by non-local websites. Yellow Pages online, business directories and so-called "scraper" sites (which get their content by "scraping" Yellow Pages content and repackaging it) have a low Page Rank. You'll be able to dominate the search results for these niches because you will have an actual, local presence.

 

Local sites for local businesses dominate some niches, so you don't want to do battle with these niches starting out. Instead, you "drill down" to more specific long-tail keywords that these Page Rank sites didn't include.

 

Now time for research:

 

●       Pick a niche to search in Google

●       Enter your keywords in this order: location, general niche, specific sub-niche (ex. Muskogee lawyers living wills)

●       Look at the green text at the bottom of each listing. That will be the URL of the site you're competing with

●       If the first search results indicate business directories, classified listings, news items or Yellow Pages online, this is a very good niche

●       If the first search results indicate actual local businesses, this is competitive and may be difficult to rank unless they are the only one followed by the yellow page ads. Move on or "drill down" with your keywords.

 

You may find that the first listing is actually for an out-of-state business or professional who happens to have a word or two about your local area on the landing page. This is also a very good niche for you to test further. No one else in your local market is indexed in Google for your area!

 

If you do find a niche like will lawyers is dominated by local law offices, try variations or other specialties of the legal profession. Lawyers can limit their practice to areas like aviation, bankruptcy, commercial law, immigration and so on. Don't fight unnecessary battles – win the search engine war!

 

The point is that there are few local listings for businesses and professionals that rank well in the search engines. Smart Internet Marketers will go to where the money is and where there is no competition.

 

Keep in mind, in just a few years, Yellow Pages books may be a thing of the past. If you and your clients are well placed in the search engines, you will have another advantage – age. Google places a premium on older websites that have fresh content added on a regular basis. Make sure your clients are there with that content when the future arrives.

 

Your next step in getting into the local Web development market is to actually test the best niches for viability. All it will take from you is a blog post or article in an article directory to get you results!

 

I will have other ideas in later blogs on how to start your own business, but this is an easy way to get started online, especially if you like working with websites. This cold lead into continuity programs that will bring in residual revenue.

 

Have fun and, like always,

Here's to your success.

 

P.S. I have also found an inexpensive resource that will answer other questions for you. Just click here and check it out.

How to Identify Profitable Niche Areas

Whether you are wanting a home-based business or looking to operate a brick and mortar, you have to know your customers and the only way to do that is to find your niche market.

Focusing on a niche area is one of the key factors to personal business success in  today's world because gone are the days of offering everything to everyone. That market is run by the big chain stores and they can eat you alive. A detailed niche narrows down the target market, making success more achievable compared to having to cover the whole spectrum of a particular market. How to identify profitable niche areas for your home business?

1. Start with yourself

Ask yourself, what fires you up? What is your passion? What do you do during your free time? Which subject do you have vast knowledge about? The answer(s) to these questions are most likely your niche areas that you can work on.

2. Use keyword search

Now you need to identify what your competitors are doing within your areas of expertise. Search the keywords on a search engine and see the list of searches that appears. Look for areas where there is no or little competitions.

3. Gauge the demand

The volume of searches on search engines is an indication of the interest or demand to the particular market you are targeting. Use Google AdWords' Key word tool or other such keyword tool to gauge the demand for the particular niche markets that you have shortlisted. The higher the search volume, the better.

4. Stand out

At this point you have identified a niche market that is something you are passionate about, have little or no competitions yet captures high level of interests among your online viewers that you want to reach – ideal for your home business! The next step is to define your new playing field, i.e. determine what you can offer differently from all the rest in the same market.

5. Package your idea

Name your niche market and though you want to use the keyword for your niche to help drive interest, you want to make sure that your name isn't too generic to avoid Google's algorithms from blacklisting you.  What I mean by this is, lets say your target market is Guppy breeeding, Don't just have your business called Guppy Breeding. You want it to stand out. Package your niche market and your offers under this new ‘brand’ that you have created.

Now, you are ready to develop your new products and market them for your home business!

I will get more indepth about niche marketing in later blog posts, but for now, here is to your success