Help Local Businesses Get (Better) Online

Use Your IM Skills Locally

A New Plan for Using Your Internet Marketing Skills: Go Local

Okay, you've made some money online and know the basics of the business, if not, why? Here's a thought: why not take your skills and help local businesses market their most profitable merchandise, products or services. You can also help them scale up any underused capacity that they want to promote. Best of all, you can plan it so they give you monthly, recurring payments!

This is the lat post in this series so I want to impress on you the money that is in local marketing online. Most brick-and-mortar local businesses know their business, but don't know how to market their business effectively. Sure, they do what their competition is doing, but they don't think outside the box. You, as an experienced marketer, can help them in ways they may never even imagine.

First, you have to realize that what local businesses need is not an education in online marketing. Truth be told, many of them won't understand anyway. They need someone to look at what they're doing with fresh eyes and a willingness to listen to them. The worst thing you can do is walk into a small business with a "business in a box" solution. You need to know what the problem is before you offer any solutions.

Avoid making the same mistake that many new Direct Response Internet Marketing hopefuls make: build a product or service, then check to see if anybody is already buying something like it. Do your market research first. Locate the hungry buyers for advertising and promotion.

Find out who is paying a lot of advertising money in your local area. Approach these businesses first, before you think about helping smaller, less profitable businesses. One easy way to start your market research is to look at Yellow Pages books and business directories. Concentrate on those businesses that have big display ads.

Full-page (or large) display ads cost a lot of money. In fact, the amount is usually so much that they are paid for on a monthly basis. As I mentioned in a previous post, all you have to do is call or write to these resources and find out the monthly fees for advertising in their publications

You may be in for a shock! Small and medium-sized businesses who do this kind of advertising can pay up to thousands of dollars every month in advertising fees with no way to get an accurate feed on ROI, meaning that money is just disappearing. I refer to this as "hope marketing" because it ends with hoping that it is working.

Now you have an idea of which local businesses in your area are already "hungry buyers" for what you can offer them. You'll be able to approach them with confidence. Your marketing skills, applied to their business and marketing plan, can really boost their revenue.

Avoid using IM "jargon" when speaking to these businesses. Remember, they know their business. They don't know about autoresponders, split testing, affiliate links, analytics for Web pages, etc. You'll just make what you do seem foreign to them.

Instead, find out what their business and marketing plans are. Help them target their most profitable merchandise, products or services. Find ways to help them improve the marketing of any underused capacity or products they have.

Think of their needs first, before you offer any solution. You'll be more likely to get a new client and get more money every month for helping that client.

I do wish to help answer any questions you may have about online marketing or business in general, so ask away.

Get Your Client's Website Out of the Witness Protection Program

The Front Door Method of Local Business Promotion

Put a Big, Red Front Door on Your Client's Local Presence

So if you have been following this series, then you have already made your local searches and tests of niche markets, you may have noticed that very few businesses and professional practices ranked well in the search engines. That's because there are SEO mistakes in their landing pages that prevent them from being indexed properly for their niche. Others simply don’t have one.

One of the most effective steps you can take to remedy that is to give them a "front door" to their website. This is a standalone page that has great SEO value and points directly at the clients business or website. These "front door" pages are simple in design, load quickly and have a tightly focused intent: get a prospect to call the business on the phone.

Most people who need a service go looking for it online. When they go looking, they want to call someone. Many have an urgent need and don't want to have to hunt around for the "contact us" page that most websites add like it was an afterthought.

Your Front Door pages need to have:

●       The client's logo or photo of their business as seen from the street

●       The client's business name in big letters and as an <h1> headline

●       The client's phone number in large, easy to read numbers

●       Tightly focused, customer oriented pre-selling copy

●       A strong call to action – call NOW

●       Absolutely nothing else on the page – no AdSense, no other links but the client's (make the header graphic and title clickable links); nothing to distract the reader from calling your client.

This approach saves you from actually redoing the customer's own Web page and gives their site a great backlink, which will improve their rankings. When you combine this method with blogging and article writing that supports the Front Door page, you make yourself invaluable to the client.

If your authoritative articles and blog posts all have backlinks that point to the Front Door page, several things will happen

●       Your Front Door page will rise to the top

●       Your supporting backlinks will appear right beneath the Front Door

●       You will push your client's competition farther and farther down in the SERP's

The real value to you, as a marketing consultant who earns big monthly fees for his or her work, is controlling the top spot in the SERP's. Always make sure your Front Door page gets all the backlinks from your supporting blogs, articles and other online resources.

If you like, you can take over the entire first page of the SERP's in some niches! Just add some social networking pages (Squidoo, Hub Pages), some classified ads (craigslist, USFreeAds, backpage.com) and at least one Wordpress blog post with targeted keyword tags. Wordpress tags have great SEO value!

Hopefully you can see now that generalizing online is not profitable, while niche marketing is. So to niche market specifically with local businesses to help their marketing soar is the ultimate in online business.

We have one more installment in this local market deep dive. If you have any questions, let me know. See you in the next post and, until then, here's to your success.

The First Step Is Market Research

Finding Hungry Local Advertising Buyers

Let Your Fingers Do the Walking

If you want to make the most effective use of your time and energy helping local businesses get online, start with smart market research. Instead of guessing which businesses spend big ad dollars, go to the Yellow Pages or a local business directory that has display ads.

Start at the beginning and go through the listings. When you find a niche that has full-page or very large display ads, make a note of it. Continue searching until you reach the end, or find more than enough potential niches.

In most cases, you'll find there are "rich-niche" businesses and professions that advertise like this:

●       Contractors

●       Dentists

●       Doctors

●       Insurance

●       Lawyers

●       Real Estate

These businesses and professionals make large sums of money on each new customer or client they get. Spending thousands of dollars every month to advertise is just a fraction of what they receive in profits. You can be the one that gives them great value for their advertising spending.

Most business owners complain that 50% of their advertising budget is wasted. They just don't know which 50%! You know, from experience, about adding Google Analytics, Stat Counter or any of the other third party services for these statistics. You'll be able to prove (and show) a prospect where their potential business is coming from, what they do when they view a Web page and where they leave (exit).

No Yellow Pages book can do that! Instead of guessing whether or not a given display ad is performing well, a customer of yours who has a Web page will have measurable statistics to rely upon. These statistics can also provide valuable market research for the client. No Yellow Pages book can do that either!

For you, the marketer, the results you get from your exploration of the Yellow Pages listings is just the start. You'll have to "weed out" all the retail-oriented display ads like restaurants and other businesses that are working on a small profit margin. Just because a restaurant has a full-page menu, that doesn't mean they're making a big profit. They're just up there because their competition has a menu, too!

Take the final results of your searches and organize them into categories that will simplify the next step in your market research. Put all contractors as sub-listings under the more general term "contractors". That way, when you take the next step and search for them in Google, you'll be able to just run through the list one word at a time, like this:

1.    Contractors building

2.    Contractors concrete

3.    Contractors drywall

And so on…

In case you have any questions in your mind if this is a good way to find hungry ad buyers, call your Yellow Pages advertising department and ask for the cost of all the display ads they offer. You already know from these posts that the prices are outrageous for what you get, but act shocked. Ask them if you can get a discount on the "rate card" they quote you.

After you get their numbers and see their willingness to assist in price, you'll know for sure that this is probably the most powerful source of market research for hungry advertisers in your local area!

In the next post I will get a little more detail on getting that foot in the front door.

Beat the Big Guns with a Blog Post!

Test Your Niches for Total Domination

#1 in Google in 10 Minutes! (OK, maybe not 10 minutes, but pretty close)

In the last post, we discussed getting online with marketing because it won't be for long until Yellow Pages book will be obsolete. We also spoke about how Yellow Pages are now getting online, but the reality is that the site is just as convoluted as the books as it comes to deciphering local businesses from businesses in other towns and states.

Online Yellow Pages sites can have a Google Page Rank of 8 for their home page. Despite that, a lowly blog post from a new blog with a Page Rank of 0 can beat them in the SERP's! That's because, for local search, local content wins.

If you don't already have a marketing blog that's been up for a while, start a new one. In the meantime, you can write an article, using the keywords you want to test in the title. Sprinkle them throughout the article using natural language (Google has really started cracking down on keyword manipulation techniques, so it has to be conversational text, not just a stack of keywords).

Either way, your content could end up being crawled and indexed by Google very quickly. An established blog or article directory gets crawled more frequently than a new blog or website. Use "seasoned" resources like these to make your test.

If your blog post or article ends up in the top spot of the search engine results, you have a viable niche! While the blog post or article may not stay there right away, don't worry. Google's dynamic indexing will eventually give you a solid place in the search results over time.

Test as many of these niches as you need, according to your plan. Prepare yourself to dominate the ones in which you rank well. The best next step to take is to start a blog that's specifically made to support your prospective clients.

Once you realize the power and ease with which you can use your IM skills to dominate local search, you'll get excited! This is a wide-open market with few effective competitors. Unless there is another Direct Response Internet Marketer in your location, you'll have no effective competition.

Even if you have one or more colleagues in your area, you can get together and divide up the territory among yourselves. There's no need to fight battles among yourselves, unless you like the competition!

This whole process you've begun is leading up to your main marketing strategy: getting as many of the local businesses you can give top spots in the search engines to pay you a monthly fee that's a percentage of their Yellow Pages fees. Once you can show these heavy advertisers that you can help them dominate local search with your ongoing help, they'll pay you ongoing fees to do just that!

The amazing thing about this particular part of your testing is how fast it can happen. A blog with a Page Rank of 1 that is regularly crawled by Google can have a new post in the #1 spot in less than 10 minutes! An article on a well-respected article directory can do the same thing just as fast. That's unusual for articles, but blog posts get special treatment.

Now you need to think about how you can help your prospects beyond your blog posts and articles. They may already have a website. It just doesn't appear in the search engine results because of SEO mistakes. The great thing is that you don't even have to repair what's wrong to help them out. All they need is a "front door" to their local business.

Next we get into market research, so keep an eye out for it.

As always, here's to your success.

"Drill Down" to Big Profits

Find the Niches Where There is No Competition

Let Google Show You the Money!

I have written on this before, but I have gotten a few questions from those around me, so I thought I would do a slight deep dive into this again. If you are ready to take the next step in helping local businesses and profiting from helping them; with a list of local advertisers who spend major ad money on display ads in the Yellow Pages and Google, you can target potential profits for yourself. It's easier than you may think! All you need to do is go where there's no local competition.

In many local markets, the keywords that describe the niches you are exploring are dominated by non-local websites. Yellow Pages online, business directories and so-called "scraper" sites (which get their content by "scraping" Yellow Pages content and repackaging it) have a low Page Rank. You'll be able to dominate the search results for these niches because you will have an actual, local presence.

Local sites for local businesses dominate some niches. You don't want to do battle with these niches. Instead, you "drill down" to more specific long-tail keywords that these Page Rank 4 sites didn't include.

Here's how to do the next step of your market research:

●       Pick a niche to search in Google

●       Enter your keywords in this order: location, general niche, specific sub-niche – manhattan lawyers estates

●       Look at the green text at the bottom of each listing. That will be the URL of the site you're competing with

●       If the first search results indicate business directories, classified listings, news items or Yellow Pages online, this is a very good niche

●       If the first search results indicate actual local businesses, this is competitive. Move on or "drill down" with your keywords.

You may find that the first listing is actually for an out-of-state business or professional who happens to have a word or two about your local area on the landing page. This is also a very good niche for you to test further. No one else in your local market is indexed in Google for your area!

If you do find a niche like divorce lawyers is dominated by local law offices, try variations or other specialties of the legal profession. Lawyers can limit their practice to areas like aviation, bankruptcy, commercial law, immigration and so on. Don't fight unnecessary battles – win the search engine war!

The point is that there are few local listings for businesses and professionals that rank well in the search engines. Smart Internet Marketers will go to where the money is and where there is no competition.

Keep in mind, in just a few years, Yellow Pages books may be a thing of the past. If you and your clients are well placed in the search engines, you will have another advantage – age. Google places a premium on older websites that have fresh content added on a regular basis. Make sure your clients are there with that content when the future arrives.

Your next step in getting into the local Web development market is to actually test the best niches for viability. All it will take from you is a blog post or article in an article directory to get you results!

As we continue deep diving on this subject of working with local markets, if you have any questions that I am not covering, drop me a line and let me know.

Go Local : A New Plan for Using Your Internet Marketing Skills

 Use Your IM Skills Locally

Help Local Businesses Get (Better) Online

 

Okay, so you've made some money online and know the basics of the business. Here's a thought: take your skills and help local businesses market their most profitable merchandise, products or services. You can also help them scale up any underused capacity that they want to promote. Best of all, you can plan it so they give you monthly, recurring payments!

 

Most brick-and-mortar local businesses know their business, but don't know how to market their business effectively. Sure, they do what their competition is doing, but they don't think outside of the box. You, as an experienced marketer, can help them in ways they may never even imagine.

 

First, you have to realize that what local businesses need is not an education in IM. They need someone to look at what they're doing with fresh eyes and a willingness to listen to them. The worst thing you can do is walk into a small business with a "business in a box" solution. You need to know what the problem is before you offer any solutions.

 

Avoid making the same mistake that many new Direct Response Internet Marketing hopefuls make: build a product or service, then check to see if anybody is already buying something like it. Do your market research first. Locate the hungry buyers for advertising and promotion.

 

Find out who is paying a lot of advertising money in your local area. Approach these businesses first, before you think about helping smaller, less profitable businesses. One easy way to start your market research is to look at Yellow Pages books and business directories. Concentrate on those businesses that have big display ads.

 

Full-page (or large) display ads cost a lot of money. In fact, the amount is usually so much that they are paid for on a monthly basis. All you have to do is call or write to these resources and find out the monthly fees for advertising in their publications

 

You may be in for a shock! Small and medium-sized businesses who do this kind of advertising pay thousands of dollars every month in advertising fees. All you have to do is stand in front of that flood of money.

 

Now you have an idea of which local businesses in your area are already "hungry buyers" for what you can offer them. You'll be able to approach them with confidence. Your marketing skills, applied to their business and marketing plan, can really boost their revenue.

 

Avoid using IM "jargon" when speaking to these businesses. Remember, they know their business. They don't know about autoresponders, split testing, affiliate links, analytics for Web pages, etc. You'll just make what you do seem foreign to them.

 

Instead, find out what their business and marketing plans are. Help them target their most profitable merchandise, products or services. Find ways to help them improve the marketing of any underused capacity or products they have.

 

Think of their needs first, before you offer any solution. You'll be more likely to get a new client and get more money every month for helping that client.

How to Identify Profitable Niche Areas

Whether you are wanting a home-based business or looking to operate a brick and mortar, you have to know your customers and the only way to do that is to find your niche market.

Focusing on a niche area is one of the key factors to personal business success in  today's world because gone are the days of offering everything to everyone. That market is run by the big chain stores and they can eat you alive. A detailed niche narrows down the target market, making success more achievable compared to having to cover the whole spectrum of a particular market. How to identify profitable niche areas for your home business?

1. Start with yourself

Ask yourself, what fires you up? What is your passion? What do you do during your free time? Which subject do you have vast knowledge about? The answer(s) to these questions are most likely your niche areas that you can work on.

2. Use keyword search

Now you need to identify what your competitors are doing within your areas of expertise. Search the keywords on a search engine and see the list of searches that appears. Look for areas where there is no or little competitions.

3. Gauge the demand

The volume of searches on search engines is an indication of the interest or demand to the particular market you are targeting. Use Google AdWords' Key word tool or other such keyword tool to gauge the demand for the particular niche markets that you have shortlisted. The higher the search volume, the better.

4. Stand out

At this point you have identified a niche market that is something you are passionate about, have little or no competitions yet captures high level of interests among your online viewers that you want to reach – ideal for your home business! The next step is to define your new playing field, i.e. determine what you can offer differently from all the rest in the same market.

5. Package your idea

Name your niche market and though you want to use the keyword for your niche to help drive interest, you want to make sure that your name isn't too generic to avoid Google's algorithms from blacklisting you.  What I mean by this is, lets say your target market is Guppy breeeding, Don't just have your business called Guppy Breeding. You want it to stand out. Package your niche market and your offers under this new ‘brand’ that you have created.

Now, you are ready to develop your new products and market them for your home business!

I will get more indepth about niche marketing in later blog posts, but for now, here is to your success

Boo Activities

OK, A little away from business success here; Halloween is one of my favorite holidays, so I won’t apologize for creating a post that has a little Halloween fun in it. Use your knowledge of leadership (keep an eye out for my next post series that discusses this very topic) to get this started in your neighborhood, workplace, etc.

If you want to get your neighbors or co-workers in the Halloween spirit, be sure to engage them in a little game known as "Boo!" It's a popular game in some parts of the country, while in others, nobody has heard of it.

You might live in a neighborhood where you think nobody will participate in a round robin type of event as this, but you might be surprised. Sometimes during the holidays people will step up and get involved where before they wouldn't. It's possible, anyway and with you being the successful leader that you are, it shouldn’t be that big of a deal for you to get this going.

The game goes something like this, and then I will be described in more detail later. You print up a few poems and instructions on colorful paper (likely, orange). You get a treat bucket, or bowl or something and fill it with candy. You can also "Boo" people with candles, Halloween socks, and really whatever your imagination comes up with. You "Boo" two people at a time, leaving the items anonymously on their doorstep, desk, etc. You leave it with the instructions and the poem and hope they "Boo" other neighbors, co-workers, etc. Once you are done, you tape up a large "Boo!" on your door or desk so they know not to hit you up again.

Specifically, here's how it's done. Start this game around the very end of September or very beginning of October. If you want until everyone is decorated for Halloween, you're probably too late. You want this to spread around the neighborhood and that takes time, so you want to start it right as the season starts (or a little before, perhaps) and just as people are starting to think about Halloween. If you start too early, however, you might be out of luck as far as being able to purchase items.

So, it's the right time of the year and you're ready to go. Find a "Boo" poem and photocopy it. There are many variations of the poem. Here is a sampling:

 

"Boo!

To our good friends on the street;

Our homes' locations made us meet;

You now have been Boo'd, but who would we be?

We'll never tell, it's a secret, you see.

We placed these goodies for you and yours;

Then we ran fast, after knocking the door!

Happy Halloween!"

Or it might be a bit longer, something like this:

 

"The air is cool, the season fall

Soon Halloween will come to all;

The neighbors are after things to do

In fact, a neighbor brought this to you;

"Boo" is a sign of friendship power

Just hang it up and watch it double by hour;

On your front door is where it works

It wards off solicitors and scary jerks;

The treat that came with friendly note

Are yours to keep; enjoy them both;

The power comes when friends like you

Copy this and make it two;

Then others here among our friends

Will give warm fuzzies that will not end;

We'll all have smiles upon our face

No one will know who "boo'ed" whose place;

Just one short day to share your Boo

You must be quick so they don't know who;

And don't forget a nifty treat

Like something cute or something sweet;

Please join the fun, let's really hear it

And spread some "Boos" and neighborhood spirit!

 

 

Be sure to include a cute graphic of a ghost or something else that looks like it might say "Boo!" You might want to include some details on the flyer about what should be done next, in case you think the poem itself won't be clear enough. Then attach the poem to the goodie bag, basket, whatever you have created, and run out one night dropping your goodies on peoples' doorsteps. If you are just getting this started in your neighborhood, be sure to do more than 2 houses. You might find that some people don't participate and in that case, you want to have "Boo"ed enough people that you will get adequate participation.

What you're striving for is a neighborhood or office full of "Boo" doors by Halloween.

 

You Can Market Your Online Business Yourself

 

Online business is indeed a lucrative means by which you can make a comfortable living. In fact, thousands have been able to live quite nicely off of internet marketing. Those who have decoded the nitty-gritty of the trade (social media, PPC, SEO, etc.) have either attained financial freedom or are on their way to reaching that threshold. It gives at the very least the opportunity to design your life the way you wish with hardly anyone looking over your shoulder to order you around.

 

One of the peculiar joys of Internet marketing is that it puts you in charge literally of your destiny. You get what you input into your business; the internet has virtually democratized the business environment to a significant extent allowing, what one of my clients deemed, “allowing little fish to swim with the big fish and not get eaten”. So while you may engage a professional marketing outfit to handle your marketing chores such as Imagery Magic Solutions (shameless plug, I know J), you have an option of doing your own thing yourself. And this may give you a better sense of personal fulfillment. Honestly, that is how I got started in this, by doing it myself and moving into helping other people.

 

Should you decide to personally market your online business, you would have to consider a number of factors. Would you have the knowledge, skill, time and commitment to see through your marketing campaigns? The key is to make it personal. Give your own stamp of approval (a touch of self) in order to resonate to your audience that you are not a bot or a big faceless chain is in charge of your marketing. Barb Wade said it best:

 

“Always be yourself and there is no competition.”

 

The trick is to start simple. There are a number of cost effective methods and practices through which you can go about marketing your business to steady success, like reading my blogs (another shameless plug; when will it end?). One simple way is to include email signature lines in all messages you send out to friends and associates. Email Signatures simply contain your website address which others may see, visit and become interested in. It would be more effective if you have a separate email address for your official business name, but a good gmail account works just as well. When used in personal correspondences, it works wonders and you can hardly be accused of spamming since it is only a signature line and not an overt advertisement.

 

That leads me into email marketing. This has been a veritable tool for effective marketing of products with very wonderful and rewarding results. I have already written a few posts on email marketing, if you haven’t already check them out. This simple method allows you to alert customers to the availability of new products, lucrative offers and changes to established businesses. In fact, I know a number of very successful Internet Marketers who use this method almost exclusively and they have several successful sites to show for it. However, knowing the SPAM laws is important.

 

Another method you can use to enhance the visibility of your site is the submission of your website to Search Engines and Directories.

 

Whatever methods you finally choose to personally promote your online business will depend on your personal preferences as well as on the results that you are able to get from any or some of them. However, there is this joy and personal fulfillment that you get from running your own business yourself from wherever you choose and at the times that you decide. I love being able to take off whenever my daughter’s school needs help or doing short-term missions with my church.

 

I’m dating myself here, but as the old commercial said, “Try it, you’ll like it.”

 

 

The E-Mail Marketing Consultant

I hope that you see by now that email marketing is an effective way to get your business fresh in the mind of a customer. The content of your marketing campaign is very important.

 

Per the request of some of my readers, I will attempt to give more information in this post about email marketing consultants to help you make a more educated decision on whether to get help with your campaigns or not. Not everyone needs consultant help.

 

As with any other form of marketing, you are competing with many other businesses for the same attention of the consumer. It has to appeal to them and encourage them to go to your website and make a purchase.

 

The concept is simple but the process is much harder. It can be very time consuming. If you are struggling with your email marketing processes or simply don’t have the time to commit to the process, this is where you would consider hiring an email-marketing consultant.

 

What exactly is an email-marketing consultant? This is generally a freelancer who has skills in the area of developing effective email marketing campaigns.

 

There are businesses that employ several email-marketing consultants as well. They will help you create effective promotions, specials, and newsletters for your business.

 

The amount of time you use an email-marketing consultant will depend on how much you plan to send emails to your customers.

 

These consultants are very familiar with the email marketing process as well as what consumers respond well to. They know the market trends and many other aspects that are part of the formula.

 

Since email marketing is such an important part of the entire marketing concept today, take the time to investigate the consultant you plan to use. If they are part of a company then check them out with the Better Business Bureau. You will find out about any issues and complaints filed against the company by other consumers.

 

Check the internet for reviews about the company or individual as well. It is important to ask the email-marketing consultant exactly what they will be providing for you.

 

Ask for references and information on previous projects they have worked with. Most email-marketing consultants have a portfolio.

 

Putting the wrong person in charge of your email marketing can damage the relationship you currently have with your customers. Don’t be surprised if you find yourself changing email marketing consultants down the road once your business has grown and the objectives of the company have changed.

 

Sometimes the relationship can continue long term but if your company heads in a different direction then some changes in marketing and creativity may be in order.

 

An email-marketing consultant should be willing to listen to the goals of your business. They need to be aware of exactly what you want to accomplish.

 

Keep in mind they may need to make changes to your plan based on the best marketing practices but they should be willing to discuss the changes with you as well as why they are needed.

 

If the consultant isn’t willing to talk with you about the goals of your business or isn’t easily reached then don’t work with them. They may not be effective or they may have too many projects taking place to do yours justice.

 

Any agreement with you and an email-marketing consultant need to be clearly placed in writing for both parties to sign.

 

It may take a marketing campaign or two for you to start seeing the effects. You should see a small increase in traffic to your website as well as sells, but don’t expect to see a huge difference overnight regardless of the product or service you are offering.

 

Your email-marketing consultant should go over this information with you as well. A consultant knows the process and market trends enough to give you a realistic forecast of what to expect. They can also help you analyze data from online analytics that can be used to make your next email marketing campaign more effective.

 

Email marketing is a valuable concept that allows you to reach volumes of customers quickly, effectively, and inexpensively.

 

The process can be difficult and time consuming. An email-marketing consultant can help you meet your email marketing campaign goals while allowing you to use your time to operate other aspects of your business.