"Drill Down" to Big Profits

Find the Niches Where There is No Competition and Let Google Show You the Money!

 

Wanting to start your own business, but not sure where to start exactly? Been there, done that. In fact, ever entrepreneur has been there, so you are not alone.

 

If you have been reading these blog posts for any time, then you are now ready to take the next step in helping local businesses and profiting from helping them. With a list of local advertisers who spend major ad money on display ads in the Yellow Pages and Google, you can target potential profits for yourself. It's easier than you may think. All you need to do is go where there's no local competition. Local markets are the best way to start out with an online business and start with B2B (business to business) before moving into your own products.

 

In many local markets, the keywords that describe the niches you are exploring are dominated by non-local websites. Yellow Pages online, business directories and so-called "scraper" sites (which get their content by "scraping" Yellow Pages content and repackaging it) have a low Page Rank. You'll be able to dominate the search results for these niches because you will have an actual, local presence.

 

Local sites for local businesses dominate some niches, so you don't want to do battle with these niches starting out. Instead, you "drill down" to more specific long-tail keywords that these Page Rank sites didn't include.

 

Now time for research:

 

●       Pick a niche to search in Google

●       Enter your keywords in this order: location, general niche, specific sub-niche (ex. Muskogee lawyers living wills)

●       Look at the green text at the bottom of each listing. That will be the URL of the site you're competing with

●       If the first search results indicate business directories, classified listings, news items or Yellow Pages online, this is a very good niche

●       If the first search results indicate actual local businesses, this is competitive and may be difficult to rank unless they are the only one followed by the yellow page ads. Move on or "drill down" with your keywords.

 

You may find that the first listing is actually for an out-of-state business or professional who happens to have a word or two about your local area on the landing page. This is also a very good niche for you to test further. No one else in your local market is indexed in Google for your area!

 

If you do find a niche like will lawyers is dominated by local law offices, try variations or other specialties of the legal profession. Lawyers can limit their practice to areas like aviation, bankruptcy, commercial law, immigration and so on. Don't fight unnecessary battles – win the search engine war!

 

The point is that there are few local listings for businesses and professionals that rank well in the search engines. Smart Internet Marketers will go to where the money is and where there is no competition.

 

Keep in mind, in just a few years, Yellow Pages books may be a thing of the past. If you and your clients are well placed in the search engines, you will have another advantage – age. Google places a premium on older websites that have fresh content added on a regular basis. Make sure your clients are there with that content when the future arrives.

 

Your next step in getting into the local Web development market is to actually test the best niches for viability. All it will take from you is a blog post or article in an article directory to get you results!

 

I will have other ideas in later blogs on how to start your own business, but this is an easy way to get started online, especially if you like working with websites. This cold lead into continuity programs that will bring in residual revenue.

 

Have fun and, like always,

Here's to your success.

 

P.S. I have also found an inexpensive resource that will answer other questions for you. Just click here and check it out.