"Drill Down" to Big Profits

Find the Niches Where There is No Competition

Let Google Show You the Money!

I have written on this before, but I have gotten a few questions from those around me, so I thought I would do a slight deep dive into this again. If you are ready to take the next step in helping local businesses and profiting from helping them; with a list of local advertisers who spend major ad money on display ads in the Yellow Pages and Google, you can target potential profits for yourself. It's easier than you may think! All you need to do is go where there's no local competition.

In many local markets, the keywords that describe the niches you are exploring are dominated by non-local websites. Yellow Pages online, business directories and so-called "scraper" sites (which get their content by "scraping" Yellow Pages content and repackaging it) have a low Page Rank. You'll be able to dominate the search results for these niches because you will have an actual, local presence.

Local sites for local businesses dominate some niches. You don't want to do battle with these niches. Instead, you "drill down" to more specific long-tail keywords that these Page Rank 4 sites didn't include.

Here's how to do the next step of your market research:

●       Pick a niche to search in Google

●       Enter your keywords in this order: location, general niche, specific sub-niche – manhattan lawyers estates

●       Look at the green text at the bottom of each listing. That will be the URL of the site you're competing with

●       If the first search results indicate business directories, classified listings, news items or Yellow Pages online, this is a very good niche

●       If the first search results indicate actual local businesses, this is competitive. Move on or "drill down" with your keywords.

You may find that the first listing is actually for an out-of-state business or professional who happens to have a word or two about your local area on the landing page. This is also a very good niche for you to test further. No one else in your local market is indexed in Google for your area!

If you do find a niche like divorce lawyers is dominated by local law offices, try variations or other specialties of the legal profession. Lawyers can limit their practice to areas like aviation, bankruptcy, commercial law, immigration and so on. Don't fight unnecessary battles – win the search engine war!

The point is that there are few local listings for businesses and professionals that rank well in the search engines. Smart Internet Marketers will go to where the money is and where there is no competition.

Keep in mind, in just a few years, Yellow Pages books may be a thing of the past. If you and your clients are well placed in the search engines, you will have another advantage – age. Google places a premium on older websites that have fresh content added on a regular basis. Make sure your clients are there with that content when the future arrives.

Your next step in getting into the local Web development market is to actually test the best niches for viability. All it will take from you is a blog post or article in an article directory to get you results!

As we continue deep diving on this subject of working with local markets, if you have any questions that I am not covering, drop me a line and let me know.