Get Your Client's Website Out of the Witness Protection Program

The Front Door Method of Local Business Promotion

Put a Big, Red Front Door on Your Client's Local Presence

So if you have been following this series, then you have already made your local searches and tests of niche markets, you may have noticed that very few businesses and professional practices ranked well in the search engines. That's because there are SEO mistakes in their landing pages that prevent them from being indexed properly for their niche. Others simply don’t have one.

One of the most effective steps you can take to remedy that is to give them a "front door" to their website. This is a standalone page that has great SEO value and points directly at the clients business or website. These "front door" pages are simple in design, load quickly and have a tightly focused intent: get a prospect to call the business on the phone.

Most people who need a service go looking for it online. When they go looking, they want to call someone. Many have an urgent need and don't want to have to hunt around for the "contact us" page that most websites add like it was an afterthought.

Your Front Door pages need to have:

●       The client's logo or photo of their business as seen from the street

●       The client's business name in big letters and as an <h1> headline

●       The client's phone number in large, easy to read numbers

●       Tightly focused, customer oriented pre-selling copy

●       A strong call to action – call NOW

●       Absolutely nothing else on the page – no AdSense, no other links but the client's (make the header graphic and title clickable links); nothing to distract the reader from calling your client.

This approach saves you from actually redoing the customer's own Web page and gives their site a great backlink, which will improve their rankings. When you combine this method with blogging and article writing that supports the Front Door page, you make yourself invaluable to the client.

If your authoritative articles and blog posts all have backlinks that point to the Front Door page, several things will happen

●       Your Front Door page will rise to the top

●       Your supporting backlinks will appear right beneath the Front Door

●       You will push your client's competition farther and farther down in the SERP's

The real value to you, as a marketing consultant who earns big monthly fees for his or her work, is controlling the top spot in the SERP's. Always make sure your Front Door page gets all the backlinks from your supporting blogs, articles and other online resources.

If you like, you can take over the entire first page of the SERP's in some niches! Just add some social networking pages (Squidoo, Hub Pages), some classified ads (craigslist, USFreeAds, backpage.com) and at least one Wordpress blog post with targeted keyword tags. Wordpress tags have great SEO value!

Hopefully you can see now that generalizing online is not profitable, while niche marketing is. So to niche market specifically with local businesses to help their marketing soar is the ultimate in online business.

We have one more installment in this local market deep dive. If you have any questions, let me know. See you in the next post and, until then, here's to your success.