Success- What is it?

Success for the business owner is defined as the achievement of wealth and fame.

However, for many, this definition of success remains an unreachable dream, but there is a formula that can allow virtually anyone who desires it bad enough to reach their goals and turn those dreams into reality.
 
First step is to know your products and/or services before you even start to promote them. You
must learn everything about that which you are promoting. Know the benefits inside and out, backwards and forwards.

 If you are trying to sell something you know very little about, your potential customer will see you as a modern day snake oil salesmen. Your reputation, credibility and value to the customer will be on the line.

In promoting something just for the sake of catching an extra buck may get you some customers, but not any long-term customers or good word of mouth.

The second step is to set goals. Look at success as a roadmap and goal setting as laying out a coarse to get you from where you are to where you want to be. Without effective goal setting you wander around, hoping that you are heading in the right direction. Until you have actually sat down and committed your goals to paper, you are doing nothing more than daydreaming. I have heard from quite a few of my mentors that a goal is a dream with a deadline.
Remember the formula: Conceiving + Believing = Achieving so write down a goal today and break it down into achievable objectives with deadlines to each. Maybe your goal is to grow your business or even start a new one. Write down what it will take and then get to it.
 
Third step is, now that you have a goal on paper, make a plan for reaching your goal. Being able to break down a goal into smaller objectives is important in accomplishing the goal. How do you eat an elephant? One bite at a time.
 

Your objectives must be detailed enough to help you reach the goal, but flexible enough to allow for modifications as situations arise or “life” happens. Many times, you will find that goals change, timelines need adjustment, and other situations develop. Having detailed objectives allow you to make the changes necessary without starting from scratch every time something comes up.
 
The fourth step is to put your plan into action. Business, as in life, is based on action, not just thought. Without taking action, your goal will remain a dream, which doesn’t help your business.
 
Once you start moving in the direction of the goals and start to work on achieving the objectives, you will quickly find that your objectives will meet you half way and goals, often times, will be met before the written deadline.
 
Act immediately. Remember back to your physics classes to the first laws of motion: an object in motion tends to remain in motion. No matter how minute the objective is, start moving today.
 
Though these steps may seem simple, if you apply they will help you reach your destination…the success that you want in your business,

Here's to your success and be sure to keep an eye out for the next post where I discuss more on the topic of starting a home-based business.